ENDORSEMENT: GOOD OR BAD FOR STARS
Today i read the TOI article about movie stars getting more money from endorsements than movies.Some other days you must have come across articles by prominent sports analyst ,blaming poor performance of cricket players on excessive ads.They argue that ,the valuable time that could have been spent on training and practice is wasted in doing endorsement. But in my opinion it is not a retarder rather its an accelerator.Think yourself to be a business man or CEO of the company which is going to hire stars,will you by any chance hire a fading star or a not so well performing star.I think most of us will say no.You won't hire Irfan Pathan.You will prefer to associate with some one who is at his zenith.Even if his price is astronomically high or if you have financial constraints you will choose a professional ad model.This process of reward and punishment makes him work harder.They are ready to go the extra mile. Secondly stars have to be more responsible in their behavior.They c