ENDORSEMENT: GOOD OR BAD FOR STARS

Today i read the TOI article about movie stars getting more money from endorsements than movies.Some other days  you must  have come across articles by prominent sports analyst ,blaming poor performance of cricket players on excessive ads.They argue that ,the valuable time that could have been spent on training and practice is wasted in doing endorsement.

But in my opinion it is not a retarder rather its an accelerator.Think yourself to be a business man or CEO of the company which is going to hire stars,will you by any chance hire a fading star or a not so well  performing star.I think most of us will say no.You won't hire Irfan Pathan.You will  prefer to associate with some one who is at his zenith.Even if his price is astronomically high  or if you have financial constraints you will choose a professional ad model.This process of reward and punishment makes him work harder.They are ready to go the extra mile.
Secondly stars have to be more responsible in their behavior.They can't no more afford pub fighting, drunken driving , assaults on servants or other people or any kind of scandals.Its because no one wants to associate himself with someone like Shiney Ahuja,Companies will prefer stars with clean image.

ONE RULE GOVERNS THIS WORLD "SURVIVAL OF THE FITTEST ONE"



 

Comments

  1. A.M.28 June 2011 at 11:54

    I wouldn't exactly like to label endorsements as either good or bad..They work in the way, stars take it. The main attention of the stars should be their workfield no matter whatever else they do. As 4 example, sachin tendulkar endorses so many brands, but I don't think he has ever neglected his game for that sake or ever had a feeling of complacency for the attention he gets!!

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  2. gaurav29 June 2011 at 08:25

    see but there is a tendency of success going to the head.....u have guys like parthiv patel whu hav endorsed for products(little hearts)....nd see his plight 2day.....deres no direct correlation between endorsing for brands and performance but every tom,dick and harry sportin the blue shouldnt jump into the ad bandwagon.......first cement ur place then everythin else......

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